Thursday, October 29, 2009

Poster Experiments

With my photo collection at hand, I started to try to put some of my sketched ideas to the computer screen. I wanted to make sure that I captured both the "culture" and "shiok" elements in accordance with my tagline, and thus mapped out a few ideas for my poster.

My first idea was to do a collage of various photos taken in Little India and Chinatown and put them all within the outlined shape of my roommate's jumping shot. However, while the idea seemed brilliant at first - actually executing it was much harder than I expected. Having very little experience with Photoshop - and definitely no natural eye for design aesthetics like Dr. P! - I found out that collating the photos and laying them out next to each other so that they actually looked natural was very difficult to achieve.

I thus had to scrap that idea and try the next.

My second idea is actually the reverse of the first one, i.e. that the jumping shot would be a black silhouette against the backdrop of an entire page of collaged photos. I figured that this would be easier since I would not have to cut the corners of the pictures to fit any particular curves of my roommate's jumping shot. However, after much trial and error, I once again found that it would prove much harder than expected.

And so that had to go too. With the semester inching to an end, and still without a poster ready, I was beginning to feel worried. Very worried.

Tuesday, October 27, 2009

Prepare... to get Culture Shioked!

"Shiok!", as Prof. Ang mentions on the ICA 2010 website, is the Singaporean way of expressing extreme excitement. So I figure, why not use this term creatively and make a word play on the term 'culture shock' to create the tagline for my project, "Culture Shiok!"?

After all, I found the tagline very fitting for Singapore - a country I also refer to as the 'land of cultural contrasts'. With its emphasis and promotion of its ethnic diversity, the Lion City certainly offers a uniquely rich form of cultural experience for tourists that you would not be able to get anywhere else.

Thus, with the general idea of wanting to create something that would show both the 'culture' as well as the 'shiok' elements, I set out to conceptualize my poster.

For the 'culture' component, I knew I would require some pictures that could show some sort of cultural heritage (therefore not such places as shopping malls!). I thus set out to Little India and Chinatown and took a series of photos of everything from food to buildings.

As for the 'shiok' component, I took some jumping shot photos of my - luckily willing - roommate. After all, I thought that such an active picture as a jumping shot would be able to carry across the feeling of 'shiok!', or 'extreme excitement' well.

Now that I had enough photos, it was time to begin brainstorming some basic looks for my portfolio.