"Shiok!", as Prof. Ang mentions on the ICA 2010 website, is the Singaporean way of expressing extreme excitement. So I figure, why not use this term creatively and make a word play on the term 'culture shock' to create the tagline for my project, "Culture Shiok!"?
After all, I found the tagline very fitting for Singapore - a country I also refer to as the 'land of cultural contrasts'. With its emphasis and promotion of its ethnic diversity, the Lion City certainly offers a uniquely rich form of cultural experience for tourists that you would not be able to get anywhere else.
Thus, with the general idea of wanting to create something that would show both the 'culture' as well as the 'shiok' elements, I set out to conceptualize my poster.
For the 'culture' component, I knew I would require some pictures that could show some sort of cultural heritage (therefore not such places as shopping malls!). I thus set out to Little India and Chinatown and took a series of photos of everything from food to buildings.
As for the 'shiok' component, I took some jumping shot photos of my - luckily willing - roommate. After all, I thought that such an active picture as a jumping shot would be able to carry across the feeling of 'shiok!', or 'extreme excitement' well.
Now that I had enough photos, it was time to begin brainstorming some basic looks for my portfolio.
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