Friday, November 13, 2009

Brochure success!

Now I had to consider my options for filling in the inside pages of the brochure. All I knew in the back of my mind was that I wanted to fulfill the following 2 requirements:

1) Emphasize the 'culture' element
2) Relay the 'shiok!' element

In order to fulfill the 'culture' element, I knew I could make good use of all the pictures I took in Little India and Chinatown. After selecting a couple, I laid them out across two-thirds of the page and added in white borders so as to make them look like polaroid shots. Rather than putting them in a neat row, I arranged them rather randomly so as to keep the brochure looking young and "exciting"- thus allowing me to also fulfill the 'shiok' element at the same time. I added succinct and fun captions to the pictures to continue with the 'youthful' and 'exciting' undertone.

Then I created three text boxes on the right hand side of the page and filled them in with a hot pink shade so as to make it coincide with the font color of the word 'culture' on my poster.

After playing around a bit more with the fonts and sizes, I heaved a sigh of relief as I realized that my brochure is finally looking somewhat put together...

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