The beginnings of a brochure

So off I go to begin work on my brochure! I googled as many suitable brochures as possible for inspiration, and while I did manage to find plenty of beautiful examples, there was no way I would be able to emulate them. Thus, with a heavy heart, I decided to give the templates in Microsoft Word's project gallery a shot.

In the beginning, I got very excited upon knowing that the pictures and text boxes were so easily replaceable. However, I soon discovered that the backgrounds could not be changed. That posed a problem for me as I wanted to make the background black to keep the look consistent with my poster.

Thus, finally, I decided to attempt my own design in Microsoft Word. As I could not find any blank brochure layout on my very old 2003 Word software, I very primitively measured the A4 paper in thirds and put in lines as my guide.

For one of the sides of the brochure, I decided to use the type mask tool once again to create the three letters I, C, and A to tie the Singapore Weekend project with the ICA conference. After brainstorming for awhile on what creative way I could use the three letters, I decided to use them as acronyms for the three racial groups in Singapore. This way, it will also appropriately emphasize the "culture" aspect of my design concept:

I - Indian
C - Chinese
A - And Malay

(The 'A' part was pushing it a little, but I figured it would still be acceptable!) :)

Flower stall in Little India